Partnership Formed
Crawl Media was born, development of Beer Crawl.
Complete
Brewery & Bar
Management System
Developer of Innovative systems
for the hospitality industry
Our innovative line up of brewery and bar
Products
Crawl Media‘s flagship innovation is
delivery platform.
We connect breweries, bar owners
and patrons in a relevant, real-time, meaningful way.
As both a B2B and B2C innovation,
Crawl Media offers its core products:
ABOUT US
Who we are
Just as a concierge is to the hotel industry, Crawl Media becomes a virtual concierge for the beer market – central innovative, digital media solutions that create maximum brand activation and real-time customer engagement. Crawl Media represents innovation in the development of systems for the hospitality industry and is set to revolutionise the way that breweries, bar owners and patrons interact with each other in the beer market.
We are a 100% Australian team
offering quality service and support.
Products are Australian
designed and made.
Our journey
Business History
2016
2017
Beer Crawl Released
Beer Crawl Released
Development of Digital Decals.
Planning and development of Digital Decals.
2018
Pilot Decal Release
We released the world’s first digital decals at Tapworks Chermside in October 2018.
2020
Gen 1 Decal Release
Sold first Gen 1 Decal to Brewski Bar. Testing wireless connectivity in a ‘real word scenario’ proved problematic.
Further software development was required..
KegScales Prototype
Working prototype developed for Keg Scales.
2021
OTA System
Over the air software update system for Decals
Kegscale v2
Keg Scale v2 prototype complete (just waiting Beer Crawl work)
End supply of Raspberry Pi Zero
This meant we would need to redesign the Digital Decals.
2022
Partnership > Pty LTD
Setup Company with plans to dissolve partnership.
Decal PCB redevelopment
Major redesigning of Decal electronics commenced.
Decal Software Upgrades Released
Major Software and reporting of Digital decals released.
2023
Company Trading
Company commenced trading.
Systems Overhaul
Upgrading of systems to handle for growth expansion.
Crawl Connect App
Development of App scan network to report if environment is suitable for decals and to connect Decals.
2024
Decal New Screen
New, brighter LCD panel with tempered glass.
V2 Decal PCB - Pilot Manufacture
The back bone of the Digital Decals, the PCB pilots sent to manufacture
V2 Decal Firmware
More powerful features added, Flexibility for more applications ... currently being finalised and tested...
Beer Crawl Upgrade
From Laravel v5.5 to v10 ... a long overdue upgrade of the core software. This improves security and allows for future features to the brewery/bar management system.
V2 Decal PCB - Testing
As of 22nd May 2024, the Decals currently being tested.
Firmware Revision + Testing
As of 11th June 2024, testing revealed stability issues between the CPU, PCB and BIOS. A fix is currently being worked on.
V2 Decal PCB r1 - Manufacturing
As of 27th June 2024, the production samples of the PCB (with revisions) are placed for production...
Decal New Screen r1
As of 27th June 2024, the production samples of the LCD screens (with revisions) are placed for production...
V2 Decal PCB r1 - Testing
As of 3rd June 2024, the revision to the PCB and screen are currently being tested...
Firmware Revision + Testing
As of 11th July 2024, further changes were required to improve stability of the dual screen model. A fix is currently being worked on.
Decal New Screen r2
As of 2nd August 2024, a new TFT panel was released for longer supply life. Samples in production
Decal New Screen r3
As of 18th November 2024, testing revision 2 TFT panel had differnt shielding qualities than previous approved version (that was no longer sourceable). This caused issues that needsed to be redesigned in firmware and comprehensive re-testing.
2025
Decal New Screen r3
As of 10th January 2025 firmware, Pixel Clock (PCLK), Init Commands + Refresh Rate updated for screen longevity.
Firmware Revision + Testing
As of 27th March 2025, D-bus issue and Race condition (that was caused by D-bus issue) resolved .
New Developers Join The Team
As of 7th August 2025, New (experienced) developers joined the team to overhaul codebase. This is to ensure stability for the release of the Gen 2 Decals.
Bars & Taps System Finalised
As of 26th December 2025, The Bars & Taps system was completed by the new developers. This system allows decals to be assigned to various ‘bars’ within a venue. It allows the brewery or venue to assign decal to a bar and to dedicated access points. In addition, it allows targeted media to display in different areas of a venue and is an integral component for the Crawl Connect app and the KegScale FOB system.
2026
Development moved inhouse
As of 5th January, funding was secured allowing us to employ developers and move all development (coding and electronic)in house.
Company Group Build
A company structure system finalised – allowing authorised marketing and I.T personal from a parent group to manage content and devices from subsidiary Businesses and groups. This allows management of dedicated content on specific decals and digital signage across targeted demographics.
Decal New Screen r4
As of 1th April 2026 Next gen panel upgrade - sample order